Tag Archives: Business Research

Importance Of Market Research Survey For Businesses

Gary Strong/ March 1, 2017/ Business

Are you thinking of starting a business? Do you know where to start? If not, you are in the right place. To start off, it is imperative you understand that having a big and great business idea does not necessarily mean that it will amount to be a big success. Having a great idea is the first step, implementing this idea and premiering it to the market is the second step. There is a lot involved in the implementation phase including a myriad of questions and answers to be sort after and various steps to be carried out to ensure your “big idea” does as well as you would want it to in the market. It is important to be prepared for what is to come by conducting a market research survmarket analysis ey.

Market research is a paramount tool for anyone looking to start a business. Understanding market research and doing the market research judiciously is the key to running a successful business. Most successful businesses today did not only conduct a market research survey before launching a business, but they continue to do so on a regular basis. So, what is market research and what is it all about?

Market Research Survey


Market research is all about gathering information that shed light into the consumers buying patterns, consumers want and spending habits, and location. Business Market Research basically, involves finding out whether the market will be pleased with the services/product you stand to offer them. However, as important as this research may be, in quite a number of businesses, very little survey is carried out. This is credited to the fact that very few people know how to conduct a successful market research befittingly.

Questions to Ask Yourself before Starting a Business

It is important to ask yourselves a few questions before starting a business. Some survey questions may include:

1.Who are my target customers and what products/services are they looking for?
2. What obstacles does my business stand to face and what should my contingency plans be?
3. Who are my competitors? What is their brand, what are their customer services?
4. What marketing strategies do I use to satisfy my target audience and stay ahead of my competitors?
5. How do I lure new customers?

With all that said and done, let us look at what one stand to gain through conducting a proper market research survey.

Market Research Survey Importance

1. Through effectivemarketing market research, your business can gain insurmountable and valuable knowledge on demographic patterns, strengths, and weaknesses of competitors, economic shifts in the country, the spending habits of the customers in the market and so much more.

2. Market research helps reduce risks that a new business will fail hence, imputes confidence that the business idea will bring forth a profitable business.

3. Through research, you can identify whether your business idea will be viable for the current market or not.

4. One can always be one step ahead of your competitors if you are equipped with the right marketing strategies hence, ensuring you are always on top of your game and the leading service/product provider.

5. Through the right research, you can identify what the consumers want and what is missing from all the services/products that are being provided in the market thus creating business opportunities; therefore, you can be the one to fill in the gap.

6. Market research helps every entrepreneur increase boost their conversions, increase the traffic and boost their sales once they find out what the consumers really want.

7. A market survey is an excellent communication driver with various target prospects and current customers hence enabling you to seize the opportunity presented forth.

8. For a running business, market survey research proves crucial in identifying potential customers, identifying the business performance and understanding the consumer’s trends, testing new markets as well as familiarizing and understanding their competitors’ strategy and aiming to beat them.


The market survey can be conducted through primary or secondary research. …